Built for hockey in real conditions.

SPR is a premium performance and recovery brand created for hockey players who train, compete and recover in cold, wet and demanding environments.

SPR branding concept and product mockup

PRE → PLAY → RECOVER

SPR is designed around the complete hockey performance cycle: preparation before activity, confidence during performance and recovery after the final whistle.

PRE

Activation products for warm-up routines before training and match day.

PLAY

Performance apparel and weather-ready gear for real hockey conditions.

RECOVER

Recovery products designed to help athletes reset after hard sessions.

First product direction

The first focus is a premium pre-match activation gel, followed by a cooling recovery product and hockey-specific compression and rain gear.

SPR PRE

Warming activation gel. Fast absorption, non-greasy feel and subtle premium scent.

SPR RESET

Cooling post-match recovery gel for tired legs and heavy sessions.

SPR WEATHER

Future rain and cold-weather performance gear for hockey players.

Born from the game.

SPR started from a simple observation: hockey players use all sorts of unconventional products to prepare and recover, but there is no modern performance brand built specifically around the sport.

“A premium hockey performance brand built by players, for players.”

Based in Ireland. Inspired by real playing conditions across Europe.

Early testing phase

SPR is currently evaluating product samples with hockey players and preparing the first pilot launch.

info@spr.ie